I am a seasoned digital marketing professional, previously COO of iProspect China after the acquisition of Darwin Marketing in 2016 where I was VP of Operations. I have been in Shanghai since 2011, working in digital marketing and transitioning into people operations and business operations.

I have been fortunate to be part of three acquisitions in a management capacity - Darwin Marketing to Dentsu Aegis Network in 2018, Curiosity China to FarFetch in 2019 and PARKLU to Launchmetrics in 2020. I have been involved with the startup scene for several years, teaching marketing at Conde Nast, mentoring and investing in startups at China Accelerator, and providing operator knowledge to various hedge funds and LPs.